Netsertive Exhibiting at BrandSource Convention:
Up to $2,000 in Advertising Credits Available for Attending Dealers
Las Vegas, Aug. 22, 2012 ? Netsertive, a fast-growing online ad technology company, is exhibiting at the BrandSource Convention, Aug. 29 through Aug. 30 Caesars Palace in Las Vegas. Netsertive executives are on hand to discuss how to use exclusive search marketing, display and mobile advertising programs to target local, purchase-ready consumers to increase sales.
Dozens of BrandSource dealers like Bill & Rod?s Appliance, Livonia, Mich., are already tapping into Netsertive?s proprietary technology to reach qualified customers and more importantly, increase sales.
Founded in 1963, Bill & Rod?s marketing approach ? until recently ? was similar to many independent appliance dealers. Spending thousands of dollars on Yellow Pages and newspaper advertising, the company was not seeing the results they once did and were unable to track or analyze their return on investment. Since starting with the Netsertive program, Bill & Rod?s reports that average monthly qualified leads from online sources have grown from 30 to 200. More significantly, the company has experienced a 20 percent increase in sales.
?We were looking for ways to reach a new generation of customers, those who are accustomed to finding products and services online and who wanted to have information about local businesses readily available via an Internet search,? said Joe Legato, co-owner, Bill & Rod?s Appliance. ?Since starting with Netsertive, we have seen a dramatic increase in our online leads ? and resulting sales ? and I am confident that we would not have been able to achieve this through traditional marketing methods. It?s also far more affordable as we are able to access a full-month campaign through Netsertive for the cost of one or two print advertisements.?
BrandSource dealers who sign up while at the BrandSource Convention will receive up to $2,000 in value-added advertising credit over the course of their first year with Netsertive.
Netsertive strengthens the links between vendors and retailers through the power of custom, localized digital marketing. Netsertive?s technology platform specifically addresses the needs of small to medium-sized businesses and their suppliers, helping both reach new customers with previously unavailable online targeting capability. Furthermore, it continually refines its proprietary knowledgebase for the home goods industry, delivering search advertising as well as co-branded online display (banner) advertising ? at a fraction of the cost of many traditional marketing tactics ? because it is data-driven and hyper-responsive to industry dynamics.
Industry veteran Brian Dick leads Netsertive?s home goods practice. Brian has extensive executive experience and knowledge in managed services and advertising sales, with a strong background in monetizing Internet and technology platforms, including mobile video and ad-supported content platforms. Prior to Netsertive, he served in a number of business development roles including head of business development for AdGenesis Digital, vice president of business development for IAC (The Daily Beast), and as one of the founding team members of Google TV Ads.
For more information on Netsertive, visit www.netsertive.com or call 1-800-940-4351.
ABOUT NETSERTIVE
Netsertive (www.netsertive.com) has moved to the forefront of the digital ad tech industry with a vision of using technology to connect local consumers with products and businesses. Based in Research Triangle Park, N.C., the company automates localized digital advertising and channel marketing solutions, leveraging online search, online display, social media and mobile platforms. It provides standalone localized campaign automation as well as its innovative Digital Co-Op system, which combines brands and local channel partners in turnkey, cooperative online ad campaigns. Serving specific vertical industries, Netsertive helps local businesses, multi-location retailers and national brands increase sales in targeted local markets. Its expert team, patent-pending technology and unique platform drive results for clients across North America. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners and Greycroft Partners.
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